As a kind of language, emoji “are the social lubricant smoothing the rough edges of our digital lives: they underscore tone, introduce humor, and give us a quick way to bring personality into otherwise monochrome spaces.” But are they too conservative? “What habits of daily life do emoji promote, from the painted nails to the martini glasses? What behavior do they normalize? … In a broad sense, what emoji are trying to sell us, if not happiness, is a kind of quiescence … Emoji can represent cocktails, paparazzo attacks, and other trappings of Western consumer and celebrity culture with ease. More complicated matters? There’s no emoji for that.”
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